Last August, the cell phone number list Washington Post ran an article with one of my favorite headlines: “Why is millennial humor so weird?” The cell phone number list subtitle describes this style of meme-based humor as dark, surreal, and completely meaningless. It's no secret that humor is a great way to connect with consumers, and that's especially cell phone number list important for young people: Millennials want personalized and meaningful experiences. Delivering those experiences becomes more of a challenge when your target demographic's idea of funny is a photoshopped image of Lord Farquaad from Shrek with the cell phone number list letter E superimposed.
Yes, you read that right. The cell phone number list image above (and the others it inspired) is one of the most viral memes of 2018 so far. If you're confused, don't worry. I laugh every time I see it and honestly, I don't know why. Meme marketing - using viral humor to expand your brand's visibility on social media - is a high-risk, high-reward game. The cell phone number list risk: falling flat on your face in cringeworthy fashion. The cell phone number list reward: attracting many young people who value personal brands who don't take things too seriously. Plus, a viral tweet is free publicity for your cell phone number list business.
Their restaurants are retro, but their cell phone number list social team knows what makes people laugh in 2018. Combining absurdity and sadness, Dennys Diner's tweets are extremely popular among people my age. A common theme running through all the cell phone number list tweets featured in this blog post is brand self-knowledge. Denny's knows they appeal to stoners and they embrace it. It's what Denny's does best on Twitter: they find ways to incorporate their staples - namely pancakes - into weird and hilarious contexts. Mixing something as innocent cell phone number list as a pancake into a joke about loneliness is a guaranteed winner.
How to apply the Denny brand approach to your Twitter account?
Choose a basic product or service and find out how you can make it fun. So if you're selling office chairs, maybe suggest cell phone number list to your Twitter followers that they can use your product to sit by windows and ruminate on impending climate change. Also pay attention to the style that Denny's has established: they tweet as if the account represents a person rather than a huge corporate brand. You don't need to take things to extremes, but it's a good idea cell phone number list to create a more human-than-robot tone on Twitter.